A logo is probably the most important design element in any company’s branding. Most of the work we print for our trade customers includes a company logo, so we know that business owners, quite rightly, will be extremely particular about the look, feel and message portrayed by their logo. Some designers can become very frustrated… Read more »
Phygital is a term coined to describe modern promotional campaigns that combine both digital and physical marketing techniques. The next generation of consumers, currently in their teens, may have only interacted with online or digital marketing. But that doesn’t mean they won’t engage with print – quite the opposite. All research on the subject suggests… Read more »
While marketing methods continue to evolve, it’s clear that printed booklets, leaflets and documents still make up a large proportion of most companies’ promotional campaigns.