When selling print you can demonstrate the print quality you supply by showing previous jobs. If you’re a designer your artwork and designs can be approved online or using hard copies from a desktop printer. When it comes to the paper however, how can you show clients what to expect? Carry around a huge variety… Read more »
There are plenty of printers, print brokers and print resellers offering printing services to business. All offer great customer service and great prices. However, many use similar sales techniques or pitches and that can turn off potential customers. So what can you do to turn that lead or even cold call into a customer?
Get in the mood with colour We all have favourite colours and our clients are no different. However, often the colours they think “look nice” are not the best colour choices for their latest campaign – or their target market. When clients look to designers and marketers for advice on their new company brochure they… Read more »