Our wonderful UK summer may not always bring perfect weather but it certainly brings great sales opportunities. Many businesses see POS advertising simply as in-store signage, but it’s much more than that. There are many ways to get greater reach from POS advertising and we’ve listed a few that our trade customers use to help clients make a real impact on sales. Read Full Article
As a print reseller, you probably have clients who from time to time invite customers and potential clients to events and functions. Whether your customer is running an event, launching a new brand or even hosting a private function, they’ll want a good attendance – and that starts with the invite.
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As a print reseller, print buyer or designer your reputation depends on the quality of products you source and supply to your clients. Your reputation depends on every job being of the very highest quality and that means perfect print on the best paper.
Of course you can choose from premium uncoated, silk and gloss paper and at TradeDigitalPrint.co.uk we only use the very best stock for every job. But when you want something a little different or extra special, have a look at our stunning luxury paper range. Read Full Article
Check out these ten top movie poster designs from 2017
Oscar Wilde once said that life imitates art. Maybe it does and very often design trends imitate – or at least draw inspiration from – art and culture. When it comes to design we’re not all fortunate enough to have the same freedom or subject matter as the designers who work on huge projects like movie posters. A great deal of work goes into promoting multi-million dollar movies and the movie poster is a big part of that promotion. We’ve picked out ten movie posters from 2017 we think illustrate great design, creativity and effectively convey moods or styles you might be able to use as inspiration for some of your design in 2018.
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Print reselling explained
If you organise or manage print for your clients but don’t actually print the products yourself, you’re a print reseller. You might be a designer, buy print for your agency or simply seek out and supply print from a supplier. Reselling print means you don’t have to buy presses and equipment, but instead use the services of a trade printer. Read Full Article
One more reason to choose TradeDigitalPrint.co.uk
Sometimes it seems that we collect points almost everywhere we go. And if we’re lucky and hang in there long enough we might even get a reward somewhere down the line.
Well, at TradeDigitalPrint.co.uk we don’t think that’s a great way to treat customers. That’s why we give our loyal customers savings with every single order. Here’s how it works: Read Full Article
When selling print you can demonstrate the print quality you supply by showing previous jobs. If you’re a designer your artwork and designs can be approved online or using hard copies from a desktop printer. When it comes to the paper however, how can you show clients what to expect? Carry around a huge variety of jobs on different papers or pay for paper samples from stock companies? Read Full Article
There are plenty of printers, print brokers and print resellers offering printing services to business. All offer great customer service and great prices. However, many use similar sales techniques or pitches and that can turn off potential customers. So what can you do to turn that lead or even cold call into a customer? Read Full Article
Get in the mood with colour
We all have favourite colours and our clients are no different. However, often the colours they think “look nice” are not the best colour choices for their latest campaign – or their target market. When clients look to designers and marketers for advice on their new company brochure they don’t always know what colour combinations will best portray their business or their message. Many businesses already have extensive colour palettes and a clear corporate identity. Whether or not that’s the case, most rely on their designers to advise on all of the creativity for their new brochure, from content to colour. Read Full Article
Trends in any creative industry are constantly changing. What was current in last year’s design world can look dated today. That doesn’t mean all design should look the same. However, choosing certain colours, styles, and fonts while avoiding others will help your marketing look very “2018”. So what’s in this year? It might not surprise you that like other creative mediums, design is going retro, with the design styles we’ll see across the UK design and trade print industry this year drawing inspiration from as far back as the 1920s. Read Full Article