When selling print you can demonstrate the print quality you supply by showing previous jobs. If you’re a designer your artwork and designs can be approved online or using hard copies from a desktop printer. When it comes to the paper however, how can you show clients what to expect? Carry around a huge variety of jobs on different papers or pay for paper samples from stock companies? Read Full Article
There are plenty of printers, print brokers and print resellers offering printing services to business. All offer great customer service and great prices. However, many use similar sales techniques or pitches and that can turn off potential customers. So what can you do to turn that lead or even cold call into a customer? Read Full Article
Get in the mood with colour
We all have favourite colours and our clients are no different. However, often the colours they think “look nice” are not the best colour choices for their latest campaign – or their target market. When clients look to designers and marketers for advice on their new company brochure they don’t always know what colour combinations will best portray their business or their message. Many businesses already have extensive colour palettes and a clear corporate identity. Whether or not that’s the case, most rely on their designers to advise on all of the creativity for their new brochure, from content to colour. Read Full Article
Trends in any creative industry are constantly changing. What was current in last year’s design world can look dated today. That doesn’t mean all design should look the same. However, choosing certain colours, styles, and fonts while avoiding others will help your marketing look very “2018”. So what’s in this year? It might not surprise you that like other creative mediums, design is going retro, with the design styles we’ll see across the UK design and trade print industry this year drawing inspiration from as far back as the 1920s. Read Full Article
Stapled documents, wiro bound or perfect binding
Help your customers decide on the best type of document binding
As a print reseller you’re obviously expected to supply quality print and great value for money to clients. However, they also depend on you for professional advice on the best solutions to their marketing problems. When it comes to multi-page documents they’ll depend on you to advise on paper, size and importantly, binding.
There are three types of binding commonly used and each has advantages for certain types of documents. So what type of binding should you recommend for your client’s new project?
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What you should expect from your trade printer
As a print reseller, your reputation depends on the service you supply. Your clients will expect professional, high-quality print, excellent customer service, good turnaround times and great value for money. That’s a lot of responsibility to take on and for your clients, the buck stops with you so it’s essential that you can depend on your print supplier. There are plenty of online printers and before you decide which one is your best partner in print there are a few questions you should ask. In short, you need guarantees. Read Full Article
The marketing world has changed – Make sure your sales approach has too
We live in a digital world where we’re bombarded with marketing messages from more kinds of media than ever before. That has seen advertisers and marketers change how they do business. As printers, print resellers or print buyers we also have to change how we approach print selling to marketers and that requires us to really understand their needs in the modern world. Read Full Article
Our reward scheme offers trade customers instant savings
Many printers, like retailers, cafes and service businesses run loyalty schemes to reward their loyal customers. That’s great but often the customer has to buy many times before receiving their reward. At TradeDigitalPrint.co.uk we believe our loyal trade customers should benefit from their very first order so we’ve created a scheme that allows you to save right away! Read Full Article
Christmas is almost here and for many businesses this is the most important time of the year. Industries like retail, entertainment and hospitality often depend on the Christmas period for much of their annual sales. As a print reseller, designer or print buyer this gives you a great opportunity to suggest ways to help your customers maximise their profits.
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If you’re in the business of reselling or buying print you’ll know that PVC vinyl trade banners are a great addition to your product list. All sorts of businesses from SMEs to large corporations really benefit from well-designed, professionally printed trade banners. They’re used everywhere from trade shows to outside business premises or events. Because their use is so varied it’s essential to make sure they’re hardwearing and suitable for use again and again so insist on some assurances from your printer. Read Full Article