Using Digital for Print Resell « Back to list
Whether you are a print reseller or a creative agency seeking professional advice on how to successfully sell print, you’ve come to the right place. We’re about to unleash some of the most effective strategies that’ll distinguish yourself from your competitors and propel your business to the top of your industry’s leader board. Here is some advice on using digital for print resell and how to find new prospects online:
Embrace LinkedIn
LinkedIn has grown into the world’s number one business and employment social media network. With over 467 million users, it’s worth taking the time to utilise this growing network to find new customers. You can use paid advertising to promote your business with like-minded individuals and you can even target those living nearby in the same way you would with Google AdWords. You should also use LinkedIn company search to find businesses nearby who are most likely to be interested in your services. Find their employee list and befriend whoever deals with the company’s marketing collateral and print materials. This will most likely be designers, marketers, as well as sales and business development professionals.
Local Chamber of Commerce Directories
As with most businesses, you’re going to have a lot of competition. It’s important to make yourself stand out from the crowd and grab potential customer’s attention as soon as possible. Seek out your local Chambers of Commerce and have a look at their business directories. From there, you can find new companies who are most likely to need marketing and print materials. All businesses have print requirements. You may also be able to advertise your business on the Chamber of Commerce website, so don’t be afraid to ask.
Utilise Social Media
Facebook groups are incredibly useful for print businesses seeking new customers. Join local business Facebook groups to find people with similar interests who fit your target market. You can also head to Twitter to search for relevant updates and discover the most used hashtags for what you’re selling. Reach out to potential prospects and don’t forget to get your business on Instagram too. This photo sharing network is ideal for a printing and marketing business because it lets you share images of your products and use relevant hashtags to help reach a wider audience.
Use Connect
Build your contact list using Connect. This free tool is ideal for finding new customers since it gives you their real contact information, including their email address and telephone number. If you find that this method works well for you, you have the added option to upgrade your membership to reach even more potential clients.
Here at TradeDigitalPrint.co.uk, we provide a huge range of printed marketing materials for our trade customers. Whether you want to resell print or utilise it for your own business, we’d love to hear from you. Receive an instant quote online before committing to purchase and don’t forget to register online for a trade account to get 50% off your first order. Find out more about our services by visiting www.TradeDigitalPrint.co.uk or contact our expert trade print team today!