Five ways to get the most out of industry conferences
Industry conferences and events are great marketing opportunities. Whether you’re exhibiting or visiting you have a great opportunity to get your message across to other businesses and a variety of potential customers all in one place.
Our trade customers at TradeDigitalPrint.co.uk order many different products for industry conferences. From business cards, brochures and banners to display stands or roll up banners, we supply everything you could possibly need to promote your business at any event or conference.
Folded leaflets are always popular because of their versatility, impact and cost effectiveness. Head to that industry conference armed with your folded leaflets and you’re sure to get your brand or message across. Of course, there’ll be plenty of competition, so we’ve published our top five ways to get the most out of an industry conference using your company folded leaflet.
- Target your message
Most industry conferences will have a list of delegates or attendees. Find out who’s attending and decide on those who are most likely to buy. When designing and writing the content for your folded leaflets, do so with those potential customers in mind.
- Plan your day
There are excellent sales opportunities at industry conferences so go with an organised plan as to how to approach the day. Who do you want to meet? What do you know about them? Remember that conferences are busy affairs so use your leaflet as an introduction then call the prospect a few days later. They’ll be more receptive then than they will be to a hard sales approach at the event itself.
- Get a great headline
Your headline is your most important line of text. It needs to grab the attention and entice the reader to find out more. Make it catchy or even use it to offer special deals or discounts. Everybody loves the idea of getting something for nothing.
- Personalise your marketing
If you know the names of delegates or their businesses you can personalise your folded leaflets for recipients. At TradeDigitalPrint we often print personalised marketing for trade customers. Our digital printing makes personalisation very cost effective. Personalised marketing is an excellent way to build or increase customer loyalty and build or strengthen relationships.
- Use professional printing
Your great targeting and catchy headline will mean little if your folded leaflets look unprofessional, poorly printed or are printed on cheap looking paper. At TradeDigitaPrint.co.uk our customers know that we use only top of the range HP Indigo presses to produce perfect print with rich colours and excellent image quality. We won’t settle for anything less and neither should you.
At TradeDigitalPrint.co.uk we supply thousands of folded leaflets, booklets, brochures, flyers and other printed promotional products for our trade customers. In over 20 years in the print industry we’ve built up a reputation for excellence in print, service and reliability. Register online today to get 50% off your first order and free delivery. Our trade customers enjoy exclusive offers, instant rewards, trade only benefits and regular deals. To see our full range of products, get instant quotes, order online or to find out more about how TradeDigitalPrint.co.uk can help make that industry conference work for your business, simply visit www.TradeDigitalPrint.co.uk or contact our expert print team today.