As a designer or print reseller, you put your reputation for quality and value for money on the line with every job you produce. Your clients understandably want great value for money and budgets are often tight. That’s why it’s important to get a good brief from the outset. The more you understand your client’s needs, the more you can deliver an effective and creative print project you can be truly proud of. So if designing or buying print for a new project, good advice is invaluable to both you and your client.
• What’s the purpose of the project?
To grow brand awareness? Expand into new markets? Promote certain products or services?
• Who is the target market?
What is their age? Are they business or private customers? What’s their income? Are they typically male, female or either?
• What’s the budget?
Is there a maximum spend? Does the budget include design, print and distribution?
• What’s the schedule?
When does the client need to see proofs? When does the job need to be delivered?
• Where in the market is the project aimed?
Are you aiming at big spenders or buyers on a budget? This can dictate everything from the paper you use to the range of products you suggest clients use in their campaigns. Don’t be afraid to offer extra products. Great advice on helpful products can add value to the service you provide – and can mean better profits.
Only when you’re armed with a full brief will you be well equipped for a creative print project.
Stay ahead of the game with current trends
Keep an eye on what’s happening in the greater design world. Retro and pop art styles are big in 2018, as are illustration-led designs. UltraViolet is Pantone’s colour of the Year so moody and pastel colours are in. There are some good free stock image libraries too. Unsplash, Pixabay and StockSnap.io have great images and backgrounds that can give you new ideas or inspiration.
Only use perfect print
The best designs will suffer from poor quality print so always choose a quality print partner – like us!
We launched TradeDigitalPrint.co.uk to supply professional print to trade customers. If you’re a designer, print reseller or marketer we want to be your partner in print. We’re proud of our reputation as a trade printer that delivers exceptional print quality and the best prices you’ll find online. We strive for excellence with every job and we guarantee the quality of our work as well as the value for money we offer. Visit www.TradeDigitalPrint.co.uk today and let us help you deliver perfect print for your clients.