How to sell trade brochures to your customers
Brochures, catalogues and company booklets remain powerful and effective advertising tools. They’re cost effective and you can offer them to clients at great prices that still allow you to benefit from good profit margins. If your customers haven’t thought of printing or updating their company brochure or if they don’t think a trade brochure can work for them, there a few things you can point out that might help change their minds.
Trade brochures work
It’s a simple message and it’s true. Even in today’s world of digital advertising and online marketing, businesses enjoy increased sales by using printed brochures. People engage with print in a way they don’t engage with information online. They’ll browse through brochures and remember information more readily in print than on a screen. While we scan online info to find what we need and are likely to move on quickly if we don’t find it, we’ll spend time going through the pages of a brochure or booklet. We might even take it with us to read later. Trade brochures have a long life and remain effective long after they’re first read or received.
Trade brochures and digital media work together
The best and most effective marketing campaigns often use a combination of print and digital advertising. Your client might already have a website, social media presence, online shop or email marketing strategy and therefore think they don’t need a printed brochure. In fact, this couldn’t be further from the truth. Many people buy online after seeing a product or service advertised in print. Trade brochures can be marketing tools in their own right but are also highly effective when used to drive traffic to websites and social media pages. At TradeDigitalPrint.co.uk we print brochures for many businesses with very strong online identities.
Trade brochures help businesses compete
Your customer may not think they need their own brochure, but chances are they read and keep those from other suppliers and even competitors. If your competitors are advertising in a marketplace where you have no presence, then you’re losing business – and customers.
Advising your customers adds value to your service and delivering quality printed trade brochures helps to further build your reputation. At TradeDigitalPrint.co.uk our reputation is everything. Our customers know they can trust us to deliver excellent print alongside exceptional service and consistent reliability. As a TradeDigitalPrint.co.uk customer, you’ll gain the same reputation with your clients. Talk to your customers about brochure printing and we’ll work with you to deliver top quality trade brochures to suit your needs.
For more information on brochure printing or to see our full range of products, have a look at our website. You can get a quote, upload artwork, order your document and arrange delivery online. Register as a new customer and get 50% off your first order and free delivery. Our trade customers enjoy exclusive offers, special trade only deals, regular benefits and rewards so visit www.TradeDigitalPrint.co.uk or contact our experienced trade print team today.