Ever walked into a shop and emerged having bought more than you’d intended? Sales and retail staff upsell all the time. Very often they’ll tell you about other products they have that will help you get better use from the item you originally wanted to buy.
It’s just as easy – and profitable – to do the same when selling print. You’re not annoying your customer, but providing a useful service. Supplying products that will help customers not only increases your sales, but it also help to build relationships and trust. If you feel awkward offering more to someone who’s already giving you a sale, have a look at our guide to how to upsell print easily and without appearing pushy.
Think About Up-Selling when Taking the Brief
As soon as your customer tells you what they want you should be thinking about how to build on the sale. If they want a roll-up banner, what’s it for? If it’s for a trade show or conference, have they thought about other marketing like leaflets, booklets or postcards? When did they last update their business cards? If they want a brochure, do they realise it won’t cost the earth to add a few more pages? The original brief is a great time to upsell, so don’t miss out on the opportunity.
Confirm the Quote – and Up-Sell
As a trade customer, you’ll love our simple online quoting system. But when you quote to your customer, you can add related prices or products. They may not realise that some prices per product come down when more units are added. Or if start-up needs business cards, what about a starter pack for all their stationery? No one will complain if you tell them how much other products cost. You’re adding value to your service and even if they don’t buy extra right away, they may well do so in the future.
Send Marketing with Orders
If you send products by post or courier, or even if customers collect, add a leaflet or postcard with offers and deals. Even when you send an invoice or receipt you can include marketing with information on products, services and offers.
Every time you contact a customer is an opportunity to sell. Add information of offers and pictures of products to your emails. There’s nothing pushy about this and people always like deals. Change the offers every couple of weeks. You’ll soon see the results.
Get Bigger Profits by Up-Selling your Print
TradeDigitalPrint.co.uk supply a full range of printed marketing to a wide variety of customers. Our trade customers can order anything from business cards, leaflets and brochures to large format products like display stands or 48 and 96 sheet posters. Register online for a trade account and we’ll give you 50% off your first order as well as free delivery. Trade customers can get instant quotes, order, upload artwork and arrange delivery online. You’ll also get exclusive trade offers, discounts and instant rewards. To find out more, visit www.TradeDigitalPrint.co.uk or contact our expert trade print team today!