They say don’t judge a book by its cover, but that’s just not true in business. Every piece of correspondence is an extension of your client’s brand. Therefore, they should be designed in such a way that gives an accurate representation of their core business values. Even in this digital age, high-quality letterhead printing has never been so vital. In this post, Trade Digital Print highlight just how important letterheads really are, providing useful guidelines to help with the design process.
What is a letterhead?
Branded letterheads are correspondence documents that contain important business information along the heading or the footer. The information provided is dependent on the business type, i.e. a sole trader, partnership or limited company, but the business logo, company name and relevant contact information will typically be included in each case. By offering a consistent brand experience, professional letterheads enhance customer trust and increase their likelihood of forming a relationship with your client’s business.
What paper is used for letterheads?
At Trade Digital Print, we print letterheads on 120gsm premium quality uncoated paper. Not only is this paper more absorbent than its coated alternative, it offers a subtle and soft finish which is great for writing on. Printed letterheads are available in both A4 and A5 sizes with no minimum print run. Whatever your clients’ requirements, we’ve got you sorted.
How to make a letterhead
Below are our design guidelines for letterhead printing:
As mentioned, a consistent brand experience is a crucial aspect of gaining the trust of customers. Printed letterheads must be designed in a similar way to other channels, such as a business website, social media page, etc. Furthermore, utilising the same colour palette will serve as an effective brand reinforcement tool.
It may seem trivial, but it’s extremely important. The order in which you lay out your information will have a bearing on whether customers will see it or not. We recommend ordering information by level of importance. For example:
- Contact Number / Email Address
- Website URL
- Business Name
- Company Registration Number
- VAT Number
- Place of Registration
In order to ensure that letterheads don’t look cluttered and confused, we recommend sticking to classic typography that is clear and easy-to-read. The overuse of artistic fonts may make it difficult for customers to understand the information provided and can actually have a negative effect on your client’s professional reputation.
Letterhead printing at TradeDigitalPrint.co.uk
At Trade Digital Print, we use state-of-the-art HP Indigo Digital Presses for letterhead printing. This ensures a professional, high-quality end product with sharp imagery, bold colours and crystal clear text. Visit www.TradeDigitalPrint.co.uk today to get printed letterheads online – your clients will love them!